Thursday, August 11, 2011

Hilary Duff Partners with DKNY for Femme Line

Hilary Duff really wants to be a mini-mogul. The 21-year-old singer/actress is currently working on a new fashion line in collaboration with a DKNY.

Her new collection is called Femme for DKNY Jeans.

In a new interview, Hilary said that "One of the hardest things is to come up with a name. But I think Femme works really well and explains the line perfectly as feminine but tough all at the same time. It’s aggressive, but in a good way.” This is Hilary's second attempt at fashion. About five years ago she released Stuff by Hilary Duff, which is now being phased out.

She said about her previous line, “I’ve lost interest in it, and I’m ready to move on and do other things. I feel like the brand was for younger girls, and I want to do things for girls my own age now. I’ve been learning so much about how the process happens from how much certain things cost to shipping schedules - it has been an amazing learning experience.”

The Femme line will launch this fall in stores and is set to be sold for two seasons. There's also an option to extend the agreement if it sells well.

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